Importing App Store reviews with AppFollow

App Store reviews are some of the most honest feedback you’ll ever get - and some of the easiest to lose track of. Connect AppFollow and Pilea imports your app-store reviews and ratings as feedback, so they land in the same place as everything else.

It’s a one-way import: Pilea reads reviews through AppFollow and never writes anything back.

What you’ll need

• Admin access in Pilea (only admins can change integration settings)
• An AppFollow account and an AppFollow API token

How to connect AppFollow

1. In Pilea, go to Integrations in the sidebar under Data Sources.
2. Find AppFollow in the grid and click Connect.
3. When prompted with Enter your AppFollow API token:, paste your token.
4. Click OK. Pilea validates the token and you’ll see an Integration connected toast.

Your token is encrypted at rest, and you can disconnect anytime from the integration’s Advanced tab.

ℹ️ Note: AppFollow connects at the organization level, so all workspaces in your organization can access it. Reviews import into the workspace you sync from.

What gets imported

Reviews and ratings for the apps configured on the integration come into Pilea as feedback. Each sync covers the last 30 days of reviews. From there they’re treated like any other feedback source - Pilea analyzes them alongside your support tickets, conversations, and interviews, and runs backlog analysis on the new rows.

💡 Tip: Reviews often repeat what your support channel is already telling you - but in the reviewer’s own words, with a star rating attached. Seeing both in one backlog makes the pattern hard to miss.

PII redaction applies here too: turn it on in Settings → PII Redaction and Pilea automatically redacts names, emails, phone numbers, and other sensitive data from imported feedback across all sources.

Troubleshooting

Connection fails when entering the token Double-check you’ve pasted the full AppFollow API token with no extra spaces. If it still fails, generate a fresh token in AppFollow and try again.

No reviews appearing after connecting Reviews only import for apps that are configured on the integration, and only from the last 30 days. If you’ve connected AppFollow and nothing is coming in, contact us via the chat bubble in the bottom right and we’ll check the app setup with you.

Next: How integration syncing works