Pilea’s analysis is only as sharp as its understanding of your business. Company context is where you give it that understanding: a plain-language briefing on who you are, what you build, and who you build it for.

It’s also the third step of the Activate your agents checklist - the one that turns a generic assistant into one that knows your product.

Where to find it

Go to Settings → Company context. You’ll find four things to fill in:

Company description - who you are as a business.
Product description - what you build and what it does.
Target audience - who you build it for.
Reference images - upload PNG, JPG, or SVG files, up to 5MB each.

Why it’s worth five minutes

This context makes agents and analysis smarter. When Pilea classifies a mention, links feedback to backlog items, or answers a question in chat, it does so with your descriptions in mind. Feedback that would read ambiguously to a stranger reads clearly to a system that knows your product and your audience.

💡 Tip: Write for a smart new hire, not a search engine. “We sell workflow software” teaches Pilea almost nothing; a couple of concrete sentences about what your product does and who buys it goes a long way.

The payoff compounds: the same context serves every agent and every analysis, so one good briefing improves everything downstream.

Who can edit it

Editing company context is restricted by role:

Role	Access
Owner	Can edit
Admin	Can edit
Member	View-only

Members can read the context - useful for knowing what Pilea has been told - but only Admins and Owners can change it. That keeps your company’s source-of-truth briefing from drifting with every well-intentioned edit.

For the full picture of what each role can do across Pilea, see Pilea roles and permissions.

ℹ️ Note: If you’re a Member and spot something outdated in the context, flag it to an Admin or Owner - a stale product description quietly degrades analysis quality for everyone.

Keep it current

Company context isn’t a set-and-forget form. Revisit it when:

You launch a major feature or reposition the product.
Your target audience shifts.
Your reference images no longer reflect the current product.

A few minutes of upkeep after each big change keeps your agents reasoning about the product you ship today, not the one you shipped last year.

Next: Pilea roles and permissions