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Add a customer dimension to your Asana workflows β€” see which tasks are driven by real demand vs. internal ideas.

We've built this for
Product teams who rely on Asana for project management and want to make sure customer voices are reflected in their task priorities and sprint planning.
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Asana teams care about workflow clarity. Everything has a project, a section, an owner, a due date. The system works β€” until you need to answer "but do customers actually want this?" That question usually sends someone digging through support tickets, Slack threads, and meeting notes. It's a time sink, and the answer is always incomplete. Pilea plugs that gap. Customer feedback from any source β€” calls, support, surveys, Slack β€” flows into Pilea, and you push it directly to Asana tasks with summarized context. Your team sees exactly what customers said and why it matters, right inside the task they're already working on. The sync goes both ways. As tasks move through your Asana projects β€” from planned to in progress to complete β€” those status changes flow back to Pilea. You always have a clear picture of which customer requests have tasks, where those tasks sit in the workflow, and what's been delivered. The result is a backlog where every task has a clear story: how many customers asked for it, what revenue they represent, and whether it's a real customer need or just an internal idea. That's the kind of clarity that makes planning meetings actually productive.

What you get.

  • Bidirectional sync β€” feedback pushes to Asana, task status syncs back to Pilea
  • Revenue attribution β€” every Asana task shows the number of customers and total MRR behind the request
  • Customer context in tasks β€” exported tasks include a summary of all customer evidence
  • Workflow visibility β€” track customer requests from backlog through completion without switching tools
  • Close the loop β€” see when shipped work addresses what your customers asked for

Do more with Agents.

  • "Weekly report of Asana tasks ranked by customer revenue behind them" β€” start the week knowing exactly where customer demand is highest
  • "Alert when a customer-requested task hasn't moved in 2 weeks" β€” catch stalled work before customers start asking for updates
  • "Notify when new feedback maps to an existing Asana task" β€” see requests gain momentum in real time as more customers pile on