Look, anyone can build anything now. AI coding, no-code tools – the playing field is level. Your advantage isn't speed anymore. It's precision.

With growth comes more feedback. Everywhere. Slack, email, support tickets, that one spreadsheet someone started. Meanwhile, you're making product decisions based on whoever shouted loudest in the last meeting.

We've been there. We've built products people use and love, and we know what good product development is supposed to look like.

Talk to users. Analyze every support ticket. Write detailed specs. Prioritize with data, not gut feelings.

Problem is, you're a team of 5 doing the work of 30.

So discovery gets rushed. Your backlog grows faster than you can clear it. Sales thinks one thing is urgent, product thinks another, support has different priorities entirely. You skip straight to building because there's always something urgent.

So we built Pilea. Not because the world needed another tool, but because we did.