Connect Jira to real customer evidence — so your backlog is driven by data, not gut feel.
Here's what usually happens: customer feedback lives in Slack threads, support tickets, and CSM notes. Your Jira backlog lives somewhere else entirely. The PM becomes the human bridge — manually connecting what customers say to what engineering builds. It's slow, lossy, and nobody trusts the prioritization because it's based on whoever spoke loudest in the last meeting. Pilea's Jira integration changes this completely. When customer feedback comes into Pilea (from any source — calls, support, Slack, surveys), you can push it directly to Jira with full context. But here's the real magic: the sync is bidirectional. When an issue moves through your Jira workflow — from backlog to in progress to done — that status flows right back into Pilea. You can see which customer requests have tickets, which are actively being worked on, and which have shipped. That means when a customer asks "are you working on X?", you have the answer in seconds. And when you're planning a sprint, every backlog item shows the real customer evidence behind it — how many customers asked, what revenue they represent, and exactly what they said.
