We've all been there. You're in a product meeting, someone asks "What do customers actually think about our checkout flow?" and suddenly you're digging through months of support tickets, survey responses, and interview transcripts. By the time you find an answer, the meeting's over and the decision's been made.

Your Customer Data Researcher

Today, we're launching Ask, a feature that turns your entire customer feedback dataset into an instant insights machine. Think of it as having a customer research expert who's memorized every piece of feedback you've ever collected.

Want to know about mobile app crashes from enterprise customers in Q1? Just ask. Curious about feature requests from your most vocal power users? Type it in. Looking for specific bug reports that mention "payment failures"? Done in seconds.

How It Actually Works

Here's what makes Ask different from the typical "AI chat" tools flooding the market:

No endless chats. Instead, Ask creates Threads — focused, mini insight reports grounded in your feedback that get straight to the point. Each thread gives you:

• Direct citations to actual customer quotes (no more "trust me, the data says...")
• Complete request lists so you can prioritise immediately
• Clean, shareable reports that actually help your team make decisions
• Suggested follow-up questions to help guide thinking and explore your data

Your threads start private — visible only to you until you're ready to publish them to your team, so you can ask as many stupid questions as you want without anyone knowing about it 😉

Unlike chat interfaces, threads give you detailed answers

Ask Anything (Literally)

Here's a few example prompts to show you just how powerful Pilea's search is:

• "Show me all bugs reported about [topic] in the last four days"
• "Which integrations have been requested in interviews or surveys in June?"
• "Find complaints about our checkout flow from support tickets since our last release" → Identify if that recent update actually fixed the problem
• "Which power users are asking for dark mode across all data sources?" → See the full conversation thread from interviews, surveys, and Slack

No more digging through folders, spreadsheets, or trying to remember which Slack thread had that critical customer quote. Ask understands your business context and delivers complete, cited insights instantly.

The Beginning, Not the End

Ask is just the starting point. We're building something bigger — a complete customer intelligence platform that doesn't just answer your questions, but helps you ask better ones.

Consider this your early access to the future of customer research. Watch out. 👀