Hey there, product builders! 👋 Let's talk about something that's been on everyone's mind in the customer feedback management world. You've probably heard the buzz about Kraftful before it got swooped up by Amplitude this summer. But here's the thing – while everyone's scrambling to figure out what happens next, we've been quietly building something way more awesome.
Welcome to Pilea: the customer feedback platform that doesn't just listen to your users – it actually gets them. And trust us, once you see what we've cooked up, you'll wonder why you ever settled for anything less.
So here's what happened with Kraftful: great AI, solid sentiment analysis, pretty decent user feedback analysis... and then BOOM! Amplitude acquired them in July 2025 and shut down the standalone platform by August. Awkward, right?
Now, we're not here to throw shade (okay, maybe just a little 😉), but this whole situation perfectly illustrates why you need a feedback management solution that's built to last. While Kraftful was busy getting absorbed into someone else's ecosystem, we were laser-focused on building the most comprehensive product development platform you've ever seen.
Kraftful was cool for what it did – AI-powered feedback analysis, some neat survey generation, and basic project management integrations. But let's be real: in today's fast-paced product development world, "basic" just doesn't cut it anymore.
Remember when having 10 features felt like a lot? Yeah, those days are over. We've packed 268 game-changing features into Pilea because we believe your user research and feedback analysis should be as dynamic as your product vision.
While other platforms give you basic feedback buckets, we've created a centralized feedback ecosystem that's smarter than your average bear. Think multi-product assignment, keyword filtering magic, time-period analysis, and source channel optimization that would make a data scientist weep tears of joy.
Our feedback categorization system doesn't just sort things into "good" and "bad" – it creates structured insights, theme clustering, and community-driven upvoting that turns messy user opinions into crystal-clear product roadmap directions.
Kraftful offered surveys. We offer the full research experience. Our interview management system includes professional transcription services (yes, even in Norwegian! 🇳🇴), GDPR-compliant storage, and thematic analysis tools that make academic researchers jealous.
Want to delete videos after transcription for privacy? Done. Need access controls for sensitive data? Obviously. Looking for context preservation in depth interviews? We've got you covered. This isn't just user research – it's user research with a PhD.
Kraftful played nice with Jira and Linear. Cool story. We decided to become best friends with literally everyone: Slack, HubSpot, Asana, ClickUp, SharePoint, Google Drive, Intercom, Stripe – you name it, we probably shake hands with it.
This isn't just about connecting apps; it's about creating a unified product intelligence hub where every piece of customer feedback flows seamlessly into your existing workflow. No more platform-hopping, no more data silos, no more "wait, where did I see that insight again?"
Sure, Kraftful had their hallucination detection. That's table stakes. We've built AI-powered analysis that combines machine learning with actual human insight. Our weekly feedback summaries, cross-feature analysis, and multilingual processing don't just crunch numbers – they tell stories.
Plus, our Norwegian interface options and culturally-aware feedback processing mean we're not just another Silicon Valley platform that assumes everyone speaks Valley Girl. We're global by design, local by choice.
While Kraftful stopped at basic user stories, we built the entire product development lifecycle. Request management, feature tracking, progress monitoring, kanban boards, modal interfaces, relationship mapping – it's like having a product management co-pilot that never sleeps.
Want to split large requests into bite-sized tasks? Easy. Need to link related features? Obviously. Looking for release notifications that actually celebrate your wins? We're already planning the confetti.
Let's talk about something that should keep you up at night: data privacy. While other platforms treat GDPR compliance like a checkbox, we treat it like a core feature. Norwegian data residency, two-factor authentication, granular permissions, data anonymization – we've basically built Fort Knox for your customer feedback data.
Unlike platforms that might vanish in an acquisition (ahem), our independent architecture means your data stays yours, your workflow stays consistent, and your product development stays on track.
Here's where things get really fun. While acquired platforms worry about integration timelines and feature roadmap conflicts, we're busy building the customer feedback platform of tomorrow. Advanced AI integration, continuous platform enhancement, API availability, custom integrations, white-label options – we're not just keeping up with the future, we're writing it.
Our 268 features aren't just a number; they're a promise. A promise that your user experience optimization, product strategy, and customer success initiatives will always have room to grow.
Look, we could keep listing features (seriously, we have 268 of them), but here's the bottom line: modern product teams deserve better than basic feedback analysis. You deserve a customer feedback management platform that's as ambitious, innovative, and forward-thinking as you are.
While your competitors are figuring out their next move, you could be transforming customer insights into competitive advantages. While they're dealing with acquisition uncertainty, you could be building data-driven products that users actually love.
Ready to see what 268 features of awesome looks like? Your customer feedback transformation starts with one click. Let's build something amazing together! ✨
P.S. – Did we mention we actually answer our support emails? Revolutionary, we know. 😄