Why We Chose the Name Pilea

Coming up with a company name might arguably be one of the most challenging parts of starting a venture. It’s like trying to name a pet goldfish that you just bought at the gas station—sure, it’s a big responsibility, but let’s be honest, it might be gone by next week. 🙈

When we set out to name our product, we wanted something that captured the essence of what we’re trying to achieve: simplicity, growth, and spreading knowledge effortlessly. That’s why we landed on Pilea—a name inspired by one of the world’s most popular houseplants, the Pilea peperomioides.

The Pilea has found it's way into millions of households.

This plant is known for being:

• Familiar and Widespread: Much like how Pilea (the tool 😅) aims to become a familiar part of every product team’s workflow, the Pilea plant is found in homes around the globe.

• Low Maintenance: The Pilea plant is incredibly easy to care for, just as our tool simplifies feedback management with automation.

• Self-Propagating: Pilea plants produce huge amounts (!) of offspring that are easy to share and spread. It’s a perfect metaphor for how knowledge grows and spreads when insights are accessible to everyone.

Interestingly, the plant was introduced to the West by a Norwegian missionary named Agnar Espegren in the 1940s. He brought it back from China to Scandinavia, and it quickly became a household favorite.

Learn more about the plant on Wikipedia and discover how a simple name can capture the spirit of effortless growth and knowledge sharing.